Elina is SALT's tourism expert. With a background in tourism management in both the private and public sectors, and as an advisor and researcher in sustainable tourism, Elina has solid expertise in sustainable travel, visitor management, destination development, and marketing. She has taught at the Department of Tourism and Northern Studies at UiT The Arctic University of Norway and has expertise in visitor management and monitoring, with experience from Reisa National Park and the Finnish Metsähallitus.
Currently, Elina is also working on a doctoral dissertation at the University of Lapland on the humans – nature relationship in social media, and the use of new digital tools in visitor management. She also holds a Master's degree in Social Sciences, Intercultural Studies, and Economics from the University of Jyväskylä in Finland.
At SALT, Elina is a researcher in the field of Coastal Development. She is passionate about socially, economically, and environmentally sustainable destination development and good visitor management. Elina is a skilled and experienced researcher, advisor, and communicator, with high competence in marketing and the use of social media. She has extensive industry experience both in Norway and internationally at various levels, and she is more than willing to contribute research and consulting services for the development of more sustainable tourism, and within public management, mapping, monitoring, research, and reporting in the field of tourism.
Elina is dedicated to seeking answers and new opportunities with a focus on action and strong execution ability.